The face of the auto tune beast!
These days it's very rare to hear a song that's not coated with lashings of auto tune all over the vocal tracks and it's not hard to understand some of the reasons why.
- Iron out the imperfections to appeal to as large an audience as possible.
- Make a marketable face with a poor voice sound decent enough to sell records
- Reduce the amount of studio time wasted on vocal re-takes
But is it really necessary, would you stop listening to a song if it wasn't auto tuned, shouldn't singers be properly rehearsed before recording and should pretty faces with poor voices be selling records?
Like with
most things in life, it's not a black and white argument, there are so many
levels of auto tune that you can't really just say that you don't like it as
chances are, if you're listening to a song that's been recorded in say, the
last ten to fifteen years, the vocal track has auto tune applied to it.
I've no
issue, per se, with using auto tune. In
fact, we've used it on some recordings in the past and I’ll very likely use it
again in the future but where my problem with it lies is when it’s used without
subtlety, for no apparent reason or as a vocal effect. It’s in these situations where I am actively
turned off as I find it overpowers the song.
I think auto
tune should be like a referee in a game of football. You know it’s doing a good job because you
don’t notice it’s there but this is something I find to be an increasingly
rare thing in music these days. Mostly,
auto tune is used like a sledgehammer and while manufactured pop has been a major culprit, it’s not
exclusive to that genre. It affects most genres to a certain degree but it’s also prolific in today’s Rap
and R&B which are styles that, to me, are now mostly all about image – video first, music second.
It appears that it’s more important for Rap and R&B ‘stars’ to spend their time in the gym rather than practicing their vocals. Of course, this is a sweeping generalisation and it doesn't apply to all artists but I’d say the over use of auto tune is rife, particularly in the three genres I've just mentioned.
It appears that it’s more important for Rap and R&B ‘stars’ to spend their time in the gym rather than practicing their vocals. Of course, this is a sweeping generalisation and it doesn't apply to all artists but I’d say the over use of auto tune is rife, particularly in the three genres I've just mentioned.
just... just no.
It’s also
particularly frustrating when it’s used for no apparent reason. The best examples of this are ‘divas’ like
Cristina Aguilera, Beyonce and the like.
These are singers famous for their strong vocals so surely there’s
absolutely no need to apply auto tune to their vocals but yet every one of
their songs have a thick coating of auto tune on them.
makes my ears bleed and not just because Xtina sings the arse off each and every note
Another use
of auto tune that really grinds my gears is when it’s used as an effect. The song everyone thinks about for this is
obviously Cher’s “Believe” but even when that first came out and the technique was
all new and shiny, it still sounded bloody awful.
Of course, this
is all just personal opinion but whenever I hear a song that uses this effect I
instantly switch it off and there are no exceptions to this rule. It’s not even a rule as such, it’s more an
involuntary reaction. To demonstrate
this, I’m a big fan of Alice Cooper and bought his latest album, “Welcome 2 My
Nightmare”, when it was released. As I
do with every new album, I got myself comfy and settled down to listen to my
purchase (I was brought up with vinyl and still like to hear music for the
first time with no distractions so I can pay attention).
The first
song started and when the vocals came in, they were plastered with this auto
tune effect so I instantly stopped listening went and did something else. It was couple of days later
before I heard anything else from that album and discovered that, thankfully, it was the only song on the album which had his vocals treated like that.
As a fan, I put up with the fact that he releases some right guff (I’d say that for every good album, he releases two right duffers) but I've never before stopped a first listen of an album before hearing every track.
good song, shame about the auto tune
As a fan, I put up with the fact that he releases some right guff (I’d say that for every good album, he releases two right duffers) but I've never before stopped a first listen of an album before hearing every track.
Now this post may just be an old fart ranting about today's technology so to counter balance I'd say that when auto
tune is used correctly, it’s a good thing which can make a record sound more
professional and appeal to a wider audience but the over use and over
application means that it’s ultimately defeating its intended purpose.
Effects in
general should be about enhancing the music; they shouldn't distract from
the music.
Autotune, or any effect, dates stuff. Like digital keyboards, chorus on guitars and big snare drums in the 80s. Autotuned songs will become cheesy within another 5 years (some people think they already are).
ReplyDeleteI hope that's the case, I really do.
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